Why do I say so? That advertisers using Advertlets to carry out their advertisement campaigns are paying for practically nothing? Well, not really nothing, but shall we use the term, ineffective? Just take a look at some blogs around the net that uses Advertlets as a source of revenue to see what I mean (Screencast of what I mean below). Since Advertlets work on a pay per impression system (also on per click as well), I will assume that advertisers pay for ad campaigns based on how much impressions they want (obvious actually). However, the thing is that if you take a look at what some publishers are doing, what the advertisers pay for is not what they get. Pictures show a thousand words while videos show a thousand pictures thus a million of words? Take a look:

Right. So now we know the situation let us talk about it. Almost 3 or more advertisements repeats itself. That would mean the advertisers are paying let us say 1000 impressions, but all they get is? 1000 / 4 (easier to calculate) = 250 impressions! In other words, advertisers are actually paying 4 times to price per 1000 impressions. I tried reading through the faqs, terms of conditions etc but nothing touches on this subject. I don’t know but it sure looks to be quick money for publishers but as for advertisers? Ineffective and a waste of money.